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“We produced every these printed annual reports for the longest time, and we just weren’t getting reaction from our employees, and so this video . .

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. was sent to every of our internal staff as a helpful of highlight video.”


Netflix’s longtime Los Gatos headquarters location and current legal address at Winchester Circle (Building A)

Netflix’s Los Gatos headquarters expansion campus at 90 to Albright Way (Building G, Albright Way).[23][24]

First logo, used from to

Netflix logo used from to

Opened Netflix rental envelope containing a DVD of Coach CarterMarc Randolph, co-founder of Netflix and the first CEO of the companyReed Hastings, co-founder and the current chairman and CEO

No matter what your holiday decorating style is, there are plenty of ways to make your Christmas tree come to life this holiday season—and create a glance your family will love.

From DIY Christmas tree lights to homemade Christmas ornaments and Christmas tree toppers galore, these are the absolute best Christmas tree decorations that your home deserves. Truthfully, you don’t need to go overboard to impress your guests this year. Numerous of the beautiful Christmas tree decorating ideas we’re presenting here are inexpensive, simple to tug off, and even simple enough for your kids to assist out with—and they work on both genuine and artificial Christmas trees.

And while red and green hues can certainly assist set the stage for a merry Christmas celebration, you can still own a gorgeous display without being completely color-coordinated. Consider trying to deck your tree with rose gold colors this year, or even stroll on a bolder side by opting for blue Christmas decor. You can also deck your tree with ribbon, or attempt one of these glitter Christmas ornaments if you desire to add some sparkle to your spruce.

Whatever Christmas tree glance you select , the purpose of every of our best ideas is to urge you to ponder exterior the box, own enjoyment, and bring your family closer together during December. After every, that’s what this holiday—and it’s green centerpiece—is really about.

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1Classic Elements

The Christmas tree and collection of vintage ornaments in this living room are at home among natural elements. The tree is perfected by a vintage tree topper.

2Citrus Ornaments

When it comes time to trim a Douglas Fir tree, opt for homemade ornaments over store-bought. Craft homemade citrus ornaments and pair them with twinkling lights for an understated yet cozy tree.

3Embrace Traditional Decor

Jazz up an entryway table with a mini balsam fir decorated with a plaid bow, cranberry garland, tartan ornaments, and clip-on candlesticks. A stoneware crock serves as a tree stand.

4Calm and White

An all-white spruce serves as an eye-catching foundation for sparking snowflakes, pastel baubles, putz home accents, and a sweet ice-skate topper. A hatbox evokes a bit of jet-set glamour.

5Pretty & Plaid

Red plaid is such a enjoyment theme for any family room around Christmastime, since almost everything can be coordinated to match.

This room features the pattern in a garland, on the presents themselves, and even on the kids’ pajamas.


7Navy & Gold

There are few things more beautiful than vibrant red poinsettias. Still, these navy ones might just give them a run for their money.

Get the tutorial at The Home of Wood.


8Hay Bale Christmas Tree

Stacked hay bales make for a stunning—and incredibly original—»Christmas tree.» This cowboy-approved thought features a Lone Star topper and a few simple string lights.


9Reds and Whites

There’s barely any green to be seen here—even on the tree itself!

Blogger Jen Woodhouse matches her living room decor to her tree decorations beautifully.

Get the tutorial at The Home of Wood.


10Gold Bows

Giant bows make for an extravagant statement—even on smaller trees. Here, their gold colors add shimmer and shine too.

Get the tutorial at Studio DIY.


11Vintage-Inspired Trains

These antique toys own been used as under-the-tree decorations for decades now—and it’s simple to see why.

They’re adorable! Let them chug around your tree skirt for a vintage look.


12White Poinsettias

We don’t just love this white Poinsettia tree because it’s beautiful, though that certainly counts for something. It’s also practical: The large flowers permit for less overall decorations, since they take up so much space on the tree.

Get the tutorial at The Home of Wood.


13Disco Ball Tree

I meanwe’ve never seen anything fairly so fabulous in our lives.

Own you? Who needs a genuine tree when you’ve got this much glam?

Get the tutorial at Studio DIY.


17 Stir and Match

You can still own a beautiful display without being completely color-coordinated. Incorporate both store-bought and homemade ornaments—along with white or multi-colored lights—for a unique setup.

As communication professionals, we every know that the power of an awesome video is unmatched at telling stories for internal or external purposes.

That said, video production isn’t cheap, making video expenditures a frequent victim on the budget chopping block. But don’t despair! You can in fact save your company thousands of dollars by learning to produce videos in-house. Award-winning video producer Andy Pollard of Children’s Mercy Kansas City saved his health care organization approximately $, in just one year, creating videos that engaged almost 8, employees in multiple locations across the midwest.

See some of his videos here and study some effective storytelling techniques that you can use to make your own amazing videos!

At Children’s Mercy Kansas City, Andy Pollard began a quest to produce every video content in home. He says it took a lot of C-suite convincing , but once the health care organization realized how much they were spending for internal, external, and executive content, it was an simple decision to test his theory.

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Today, his department creates approximately 95 percent of every video content in home, and he hopes to add commercial projects to his in-house roster by the finish of next year to be closer to percent.

“We looked at every the money we were spending on shopping videos out and using production companies and said, ‘You know what? If we bring this in-house, that’s not $75, we’re spending on a production company, that’s something we can put towards another full-time employee.'”


Netflix’s video on demand streaming service, formerly branded as Watch Now, allows subscribers to stream television series and films via the Netflix website on personal computers, or the Netflix software on a variety of supported platforms, including smartphones and tablets, digital media players, video game consoles and brilliant TVs.[] According to a Nielsen survey in July , 42% of Netflix users used a standalone computer, 25% used the Wii, 14% by connecting computers to a television, 13% with a PlayStation 3 and 12% an Xbox []

When the streaming service first launched, Netflix’s disc rental subscribers were given access at no additional charge.

Subscribers were allowed approximately one hour of streaming per dollar spent on the monthly subscription (a $ plan, for example, entitled the subscriber to 17 hours of streaming media). In January , however, Netflix lifted this restriction, at which point virtually every rental-disc subscribers became entitled to unlimited streaming at no additional cost (however, subscribers on the restricted plan of two DVDs per month ($) remained limited to two hours of streaming per month).

This change came in a response to the introduction of Hulu and to Apple’s new video-rental services.[] Netflix later divide DVD rental subscriptions and streaming subscriptions into separate, standalone services, at which point the monthly caps on Internet streaming were lifted.[]

Netflix service plans are currently divided into three price tiers; the lowest offers standard definition streaming on a single device, the second allows high definition streaming on two devices simultaneously, and the «Platinum» tier allows simultaneous streaming on up to four devices, and 4K streaming on supported devices and Internet connections.

The HD subscription plan historically cost US$; in April , Netflix announced that it would lift the price of this plan to $ for new subscribers, but that existing customers would be grandfathered under this older price until May , after which they could downgrade to the SD-only tier at the same price, or pay the higher fee for continued high definition access.[][][]

In July , a Netflix subscriber sued the company over the price increases, alleging he was told by a Netflix customer support representative in that they would pay the same price in perpetuity as endless as they maintained their subscription continuously.[]

On November 30, , Netflix launched an offline playback feature, allowing users of the Netflix mobile apps on Android or iOS to cache content on their devices in standard or high quality for viewing without an Internet connection.

The feature is primarily available on selected series and films, and Netflix stated that more content would be supported by the feature over time.[][][] Netflix will partner with airlines to provide them with its mobile streaming technology. This will start in early as part of an effort to get airlines to provide better in-flight Wi-Fi.[]

In , Netflix introduced the «Skip Intro» feature which allows customers to skip the intros to shows on its platform.

They do so through a variety of techniques including manual reviewing, audio tagging, and machine learning.[][unreliable source?]

Disc rental

In the United States, the company provides a monthly flat-fee for DVD and Blu-ray rentals. A subscriber creates a rental queue, a list, of films to rent.

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The films are delivered individually via the United States Postal Service from regional warehouses. As of March 28, , Netflix had 58 shipping locations throughout the United States.[] The subscriber can hold the rented disc as endless as desired, but there is a limit on the number of discs that each subscriber can own simultaneously via diverse tiers. To rent a new disc, the subscriber must return the previous disc in a metered reply mail envelope.

Upon receipt, Netflix ships the next available disc in the subscriber’s rental queue.

Netflix offers pricing tiers for DVD rental. On November 21, , Netflix began offering subscribers rentals on Blu-ray disc for an additional fee. In addition, Netflix sold used discs, delivered and billed identically as rentals. This service was discontinued at the finish of November.[]

On January 6, , Netflix agreed with Warner Bros.

to delay new release rentals 28 days prior to retail, in an attempt to assist studios sell physical copies, and similar deals involving Universal and 20th Century Fox were reached on April 9.[][][] In , Netflix divide its service pricing. Currently, Netflix’s disc rental memberships range from $ to $/m, including a free one-month trial and unlimited DVD exchanges.

On September 18, , Netflix announced that it would divide out and rebrand its DVD-by-mail service as Qwikster. CEO Reed Hastings justified the decision, stating that «we realized that streaming and DVD by mail are becoming two fairly diverse businesses, with extremely diverse cost structures, diverse benefits that need to be marketed differently, and we need to let each grow and operate independently.» It was also announced that the re-branded service would add video game rentals.

The decision to divide the services was widely criticized; it was noted that the two websites would own been autonomous from each other (with ratings, reviews, and queues not carrying over between them), and would own required separate user accounts. Also, the two websites would require separate subscriptions.[][][][]

On October 10, , Netflix announced that it had shelved the planned re-branding in response to customer feedback and after the stock price plummeted almost 30%, and that the DVD-by-mail and streaming services would continue to operate through a single website under the Netflix brand.

Netflix stated that it had lost , subscribers in the fourth quarter of —a loss partially credited to the poor reception of the aborted re-branding.[][][]

In March , Netflix confirmed to TechCrunch that it had acquired the domain name By , Netflix had quietly rebranded its DVD-by-mail service under the name , A Netflix Company.[][][]

As of , the service still had million customers, and Hastings stated plans to hold it for at least five more years.[] In the first quarter of , DVD rentals earned $million in profit from $million in revenue.[]


In June , Netflix announced plans to eliminate its online subscriber profile feature.[] Profiles permit one subscriber account to contain multiple users (for example, a couple, two roommates, or parent and child) with separate DVD queues, ratings, recommendations, friend lists, reviews, and intra-site communications for each.

Netflix contended that elimination of profiles would improve the customer experience.[] However, likely as a result of negative reviews and reaction by Netflix users,[][][] Netflix reversed its decision to remove profiles 11 days after the announcement.[] In announcing the reinstatement of profiles, Netflix defended its original decision, stating, «Because of an ongoing desire to make our website easier to use, we believed taking a feature away that is only used by a extremely little minority would assist us improve the site for everyone,» then explained its reversal: «Listening to our members, we realized that users of this feature often describe it as an essential part of their Netflix experience.

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Simplicity is only one virtue and it can certainly be outweighed by utility.»[]


Netflix reinvigorated the «Profiles» feature on August 1, , that permits accounts to accommodate up to five user profiles, associated either with individuals or thematic occasions. «Profiles» effectively divides the interest of each user, so that each will get individualized suggestions and adding favorites individually. «This is important», according to Todd Yellin, Netflix’s Vice President of Product Innovation, because, «About 75 percent to 80 percent of what people watch on Netflix comes from what Netflix recommends, not from what people search for».[] Moreover, Mike McGuire, a VP at Gartner, said: «profiles will give Netflix even more detailed information about its subscribers and their viewing habits, allowing the company to make better decisions about what movies and TV shows to offer».[] Additionally, profiles lets users link their individual accounts, and thus share individual watch queues and recommendations,[][] since its addition in March after lobbying Congress to change an outdated act.[] Neil Hunt, Netflix’s previous Chief Product Officer, told CNNMoney: «profiles are another way to stand out in the crowded streaming-video space», and, «The company said focus-group testing showed that profiles generate more viewing and more engagement».[]

Hunt says Netflix may link profiles to specific devices, in time, so a subscriber can skip the step of launching a specific profile each time s/he logs into Netflix on a given device.[]

Critics of the feature own noted:

  1. New profiles are created as «blank slates»,[] but viewing history prior to profile creations stays profile-wide.[]
  2. People don’t always watch Netflix alone, and media watched with viewing partner(s) – whose tastes might not reflect the owner(s) – affect recommendations made to that profile.[][][]

In response to both concerns, however, users can refine future recommendations for a given profile by rating the shows watched and by their ongoing viewing habits.[][]


On October 1, , Netflix announced a partnership with Starz to bring 2,+ new films and shows to «Watch Instantly», under Starz Play.[]

In August , Netflix reached a five-year deal worth almost $1billion to stream films from Paramount, Lionsgate and Metro-Goldwyn-Mayer.

The deal increased Netflix’s annual spending fees, adding roughly $million per year.

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It spent $million in the first six months of on streaming, up from $31million in []

On July 12, , Netflix announced that it would separate its existing subscription plans into two separate plans: one covering the streaming and the other DVD rental services.[] The cost for streaming would be $ per month, while DVD rental would start at the same price. The announcement led to panned reception amongst Netflix’s followers, who posted negative comments on its wall.[] comments spiked a negative «Dear Netflix» trend.[] The company defended its decision during its initial announcement of the change:

«Given the endless life we ponder DVDs by mail will own, treating DVDs as a $2 add-on to our unlimited streaming plan neither makes grand financial sense nor satisfies people who just desire DVDs.

Creating an unlimited-DVDs-by-mail plan (no streaming) at our lowest price ever, $, does make sense and will ensure a endless life for our DVDs-by-mail offering.»[]

In a reversal, Netflix announced in October that its streaming and DVD-rental plans would remain branded together.[]

In January , Netflix named Spencer Neumann as the new CFO.[]

In January , Netflix opened a new office in Paris with 40 employees.[]


  1. Netflix Streaming Services, Inc.

    – A subsidiary that license and streams every of Netflix’s films and shows.

  2. Netflix Streaming Services International B.V. – A Netflix subsidiary in the Netherlands.
  3. NetflixCS, Inc. – Another located E SOUTH UNION AVE Midvale, UT
  4. Netflix Services UK Limited – A British division that holds Private limited with Share Capital.
  5. Netflix Studios – A film and television studio that co-produces any original or foreign content.[]
  6. Netflix Pte. Ltd. – Netflix’s studio in Singapore.
  7. – Rents DVDs by mail
  8. Millarworld – A comic book company that was founded in by Scottishcomic book author Mark Millar as a creator-owned line.
  9. Netflix Services Germany GmbH – A studio that contributes to German film subsidies supporting domestic movie and TV production in the country.
  10. Netflix Global, LLC – A Foreign Limited-Liability Company filed on August 3, , that co-produces every foreign programming and films
  11. Netflix Luxembourg S.a r.l.

    – A subsidiary located in Luxembourg, Europe.


As of , Netflix shares were mainly held by institutional investors, including Capital Group Companies, The Vanguard Group, BlackRock and others.[]


Further information: Timeline of Netflix

See also: Technical details of Netflix

Video on demand introduction, declining DVD sales, global expansion

For some time, the company had considered offering movies online, but it was only in the mids that data speeds and bandwidth costs had improved sufficiently to permit customers to download movies from the net.

The original thought was a «Netflix box» that could download movies overnight, and be ready to watch the next day. By , they had acquired movie rights and designed the box and service, and were ready to go public with it. But after discovering YouTube, and witnessing how favorite streaming services were despite the lack of high-definition content, the concept of using a hardware device was scrapped and replaced with a streaming concept instead, a project that was completed in [44]

Netflix developed and maintains an extensive personalized video-recommendation system based on ratings and reviews by its customers. On October 1, , Netflix offered a $1,, prize to the first developer of a video-recommendation algorithm that could beat its existing algorithm Cinematch, at predicting customer ratings by more than 10%.[45]

In February , the company delivered its billionth DVD,[46] and began to move away from its original core trade model of DVDs, by introducing video on demand via the Internet.

Netflix grew as DVD sales fell from to [47][48]

Another contributing factor for the company’s online DVD rental success was that they could offer a much larger selection of movie titles to select from than Blockbuster’s rental outlets. But when they started to offer streaming content for free to its subscribers in , it could offer no more than about movies and TV-shows, just 1% compared to its more than , diverse DVD titles.

Yet as the popularity kept growing, the number of titles available for streaming was increasing as well and had reached 12, movies and shows in June One of the key things about Netflix was that it had a recommendation system known as cinematch, which not only got viewers to remain attached to the service, by creating a switching cost, but it also brought out those movies which were underrated so that customers could view those movies too from their recommendations.

This was an attribute that not only benefited Netflix but also benefited its viewers and those studios which were minor compared to others.[49]

In January , Netflix reported that it had added two million United States customers during the fourth quarter of , with a entire of million United States streaming customers, and million entire streaming customers. In addition, revenue was up 8% to $million for the same period.[50][51] That number increased to million subscribers (million in the United States) in April [52] As of September , for that year’s third quarter report, Netflix reported its entire of global streaming subscribers at million (million in the United States).[53] By the fourth quarter of , Netflix reported million United States subscribers.[54] By September , Netflix had subscribers in over 40 countries, with intentions of expanding their services in unreached countries.[55] By October , Netflix’s customer base reached million worldwide, confirming its rank as by far the world’s biggest online subscription video service.[56]

Early Netflix Original content

Netflix has played a prominent role in independent film distribution.

Through its division Red Envelope Entertainment, Netflix licensed and distributed independent films such as Born into Brothels and Sherrybaby. As of tardy , Red Envelope Entertainment also expanded into producing original content with filmmakers such as John Waters.[57] Netflix closed Red Envelope Entertainment in , in part to avoid competition with its studio partners.[58][59]

Entertainment dominance, presence, and continued growth

Netflix has been one of the most successful dot-com ventures.

In September , The New York Times reported that, at the time, Netflix mailed about , discs per day to its , monthly subscribers.[60] The company’s published subscriber count increased from one million in the fourth quarter of to around million at the finish of the third quarter of , to 14 million in March Netflix’s early growth was fueled by the quick spread of DVD players in households; in , almost two-thirds of United States homes had a DVD player. Netflix capitalized on the success of the DVD and its rapid expansion into United States homes, integrating the potential of the Internet and e-commerce to provide services and catalogs that bricks-and-mortar retailers could not compete with.

Netflix also operates an online affiliate program which has helped to build online sales for DVD rentals as well. The company offers unlimited vacation time for salaried workers and allows employees to take any quantity of their paychecks in stock options.[61]

By , Netflix’s streaming trade had grown so quickly that within months the company had shifted from the fastest-growing customer of the United States Postal Service’s first-class service to the largest source of Internet streaming traffic in North America in the evening.

In November, it began offering a standalone streaming service separate from DVD rentals.[62] On September 18, , Netflix announced its intentions to rebrand and restructure its DVD home media rental service as an independent subsidiary called Qwikster, separating DVD rental and streaming services.[63][64][65] Andy Rendich, a year Netflix veteran, was to be CEO of Qwikster.

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Qwikster would carry video games whereas Netflix did not.[66] However, in October , Netflix announced that it would retain its DVD service under the name Netflix and would not, in fact, create Qwikster for that purpose.[67]

In April , Netflix had over 23 million subscribers in the United States and over 26million worldwide.[68] In July , Netflix changed its prices, charging customers for its mail rental service and streaming service separately.

This meant a price increase for customers who wanted to continue receiving both services.[69] On October 24, Netflix announced , unsubscribers in the United States during the third quarter of , and more losses were expected in the fourth quarter of However Netflix’s income jumped 63% for the third quarter of [70][71] Year-long, the entire digital revenue for Netflix reached at least $billion.[72] On January 26, , Netflix added , subscribers in the United States by the finish of the fourth quarter of , totaling million United States subscribers for this time period.[73] On October 23, however, Netflix announced an 88% decline in profits for the third quarter of the year.[74]

In April , Netflix filed with the Federal Election Commission (FEC) to form a political action committee (PAC) called FLIXPAC.[75]Politico referred to the PAC, based in Los Gatos, California, as «another political tool with which to aggressively press a pro-intellectual property, anti-video-piracy agenda».[75] The hacktivist group Anonymous called for a boycott of Netflix following the news.[76] Netflix spokesperson Joris Evers indicated that the PAC was not set up to support the Stop Online Piracy Act (SOPA) and the PROTECT IP Act (PIPA), tweeting that the intent was to «engage on issues love net neutrality, bandwidth caps, UBB and VPPA».[77][78]

In February , Netflix announced it would be hosting its own awards ceremony, The Flixies.[79] On March 13, , Netflix announced a implementation, letting United States subscribers access «Watched by your friends» and «Friends’ Favorites» by agreeing.[80] This was not legal until the Video Privacy Protection Act of was modified in early [81]

Membership fee, Blockbuster acquisition offer, growth start

Netflix introduced the monthly subscription concept in September ,[35] and then dropped the single-rental model in early Since that time (see Technical details of Netflix), the company has built its reputation on the trade model of flat-fee unlimited rentals without due dates, tardy fees, shipping and handling fees, or per-title rental fees.[36]

In , when Netflix had just about , subscribers and relied on the U.S.

Postal Service for the delivery of their DVDs, they were losing money and offered to be acquired by Blockbuster for $50million. They proposed that Netflix, which would be renamed as , would handle the online trade, while Blockbuster would take care of the DVDs, making them less dependent on the U.S. Postal Service. The offer was declined.[37][38]

While they experienced quick growth in early , both the dot-com bubble burst and the September 11 attacks would happen later that year, affecting the company badly and forcing them to lay off one-third of their employees.

However, sales of DVD players finally took off as they became more affordable, selling for about $ around Thanksgiving time, becoming one of that year’s most favorite Christmas gifts. By early , Netflix saw a huge increase in their subscription business.[39][40]

Netflix initiated an initial public offering (IPO) on May 29, , selling million shares of common stock at the price of US$ per share. On June 14, , the company sold an additional , shares of common stock at the same price. After incurring substantial losses during its first few years, Netflix posted its first profit during fiscal year , earning US$million profit on revenues of US$million.

In , 35, diverse films were available, and Netflix shipped 1 million DVDs out every day.[41]

Randolph, a dominant producer and board member for Netflix, retired from the company in [42]

Netflix was sued in for untrue advertising in relation to claims of «unlimited rentals» with «one-day delivery».[43]


Netflix was founded on August 29, , in Scotts Valley, California, by Marc Randolph[25][26] and Reed Hastings.

Randolph worked as a marketing director for Hastings’ company, Pure Atria.[27] Randolph was a co-founder of MicroWarehouse, a computer mail order company, and was later employed by Borland International as vice president of marketing. Hastings, a computer scientist and mathematician, sold Pure Atria to Rational Software Corporation in for $million in what was then the biggest acquisition in Silicon Valley history. They came up with the thought for Netflix while commuting between their homes in Santa Cruz and Pure Atria’s headquarters in Sunnyvale while waiting for government regulators to approve the merger,[28] although Hasting has given several diverse explanations for how the thought was created.[29]

Hastings invested $million in startup cash for Netflix.[30][15] Randolph admired the fledgling e-commerce company Amazon and wanted to discover a large category of portable items to sell over the Internet using a similar model.

They considered and rejected VHS tapes as too expensive to stock and too delicate to ship. When they heard about DVDs, which were first introduced in the United States on March 31, ,[31] they tested the concept of selling or renting DVDs by mail, by mailing a compact disc to Hastings’ home in Santa Cruz. When the disc arrived intact, they decided to take on the $16billion home video sales and rental industry.[28] Hastings is often quoted saying that he decided to start Netflix after being fined $40 at a Blockbuster store for being tardy to return a copy of Apollo But this is an apocryphal tale that he and Randolph designed to explain the company’s trade model and motivation.[28]

Netflix was launched on April 14, , as the world’s first online DVD rental store,[28][32] with only 30 employees and titles available, which was almost the entire catalogue of DVDs in print at the time,[33] through the pay-per-rent model with rates and due dates that were similar to its bricks-and-mortar rival, Blockbuster.[34][28]

Rebranding and wider international expansion

In April , Netflix approached 50 million global subscribers with a % video streaming market share in the United States.

Netflix operated in 41 countries around the world.[82] In June , Netflix unveiled a global rebranding: a new logo, which uses a modern typeface with the drop shadowing removed, and a new website UI. The change was controversial; some liked the new minimalist design, whereas others felt more comfortable with the ancient interface.[83] In July , Netflix surpassed 50 million global subscribers, with 36million of them being in the United States.[84]

Following the launch of Daredevil in April , Netflix director of content operations Tracy Wright announced that Netflix had added support for audio description (a narration track that contains aural descriptions of key visual elements for the blind or visually impaired), and had begun to work with its partners to add descriptions to its other original series over time.[85][86] The following year, as part of a settlement with the American Council of the Blind, Netflix agreed to provide descriptions for its original series within 30 days of their premiere, and add screen reader support and the ability to browse content by availability of descriptions.[87]

At the Consumer Electronics Show, Netflix announced a major international expansion of its service into additional countries.

Netflix promoted that with this expansion, it would now operate in almost every countries that the company may legally or logistically operate in.

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A notable exception was China, citing the barriers of operating Internet and media services in the country due to its regulatory climate. Reed Hastings stated that the company was planning to build relationships with local media companies that could serve as partners for distributing its content in the country (with a goal to concentrate primarily on its original content), but stated that they were in no hurry, and could thus take «many years».[88][89][90][91][92][93][94]

Also in January , Netflix announced it would start blockingvirtual private networks, or VPNs.[95] At the same time, Netflix reported million subscribers and predicted it would add million more by March Subscription growth has been fueled by its global expansion.[96] By the finish of the year, Netflix added a feature to permit customers to download and frolic select movies and shows while offline.[97]

In February , Netflix signed a music publishing deal with BMG Rights Management, where BMG will oversee rights exterior of the United States for music associated with Netflix original content.

Netflix continues to handle these tasks in-house in the United States.[98] On April 17, , it was reported that Netflix was nearing million subscribers.[99] On April 25, , Netflix announced that it had reached a licensing deal in China with the Baidu-owned streaming service iQiyi, to permit selected Netflix original content to be distributed in China on the platform.[89] The Los Angeles Times stated: «Its series and movies account for more than a third of every prime-time download Internet traffic in North America.»[]

On August 7, , Netflix acquired Millarworld, the creator-owned publishing company of comic book author Mark Millar.

It is the first ever company acquisition in Netflix’s history. Netflix plans to leverage Millar and his current and future work for future original content. Chief content officer Ted Sarandos described Millar as being a «modern-day Stan Lee».[] The following week, Netflix announced that it had entered into an exclusive development deal with Shonda Rhimes.[]

On January 22, , the company crossed $billion in market capitalization, becoming the largest digital media and entertainment company in the world, bigger than every traditional media company except for AT&T, Comcast and Disney[][] and the 59th largest publicly traded company in the US S&P Index.[]

On March 2, , Netflix stock price surged to new all-time high of $ beating its month price target of $, and finishing the session with a market capitalization of $billion putting it within shouting distance of traditional media giants love Disney ($billion) and Comcast ($billion).

The milestone came a day after British satcaster Sky announced a new agreement with Netflix to integrate Netflix’s subscription VOD offering into its pay-TV service. Customers with its high-end Sky Q set-top box and service will be capable to see Netflix titles alongside their regular Sky channels.[]

On August 16, , Netflix announced a three-year overall deal with black-ish creator Kenya Barris. Under the deal, Barris will produce new series exclusively at Netflix, writing and executive producing every projects through his production company, Khalabo Ink Society.[]

On August 27, , Netflix signed a five-year exclusive overall deal with international best–selling author Harlan Coben.

Under the multi-million pact, Netflix will work with Coben to develop 14 existing titles and future projects.[] On the same day, the company inked an overall deal with Gravity Falls creator Alex Hirsch.[]

According to Global Internet Phenomena Report Netflix consumes 15% of every Internet bandwidth globally, the most by any single application.[]

In October , Netflix acquired ABQ Studios, a film and TV production facility with eight sound stages in Albuquerque, New Mexico. The reported purchase price is under $30million.[]

In November , Paramount Pictures signed a multi-picture film deal with Netflix as part of Viacom’s growth strategy, making Paramount the first major film studio to sign a deal with Netflix.[] A sequel to Awesomeness Films’ To Every the Boys I’ve Loved Before is currently in development at the studio for Netflix.[]

Netflix sought and was approved for membership into the Motion Picture Association of America (MPAA) on January 22, , as the first streaming service to become a member of the association.[]

In May , Netflix acquired the StoryBots children’s media franchise as part of a commitment to expand its educational content.[]

On May 9, , Netflix made a deal with Dark Horse Entertainment to make television series and films based on comics from Dark Horse Comics.[]

In early August , Netflix negotiated an exclusive multi-year film and television deal with Game of Thrones showrunners David Benioff and D.B.

Weiss reportedly worth US$ million.[][] As a result of their commitments to Netflix, Benioff and Weiss withdrew from an earlier agreement with Disney to record and produce a Star Wars film series.[][][]

On November 13, , Netflix and Nickelodeon entered into a multiyear content production agreement to produce several original animated feature films and television series based on Nickelodeon’s library of characters, in order to compete with Disney’s new streaming service Disney+.

This agreement expanded on their existing relationship, in which new specials based on the past Nickelodeon series Invader Zim and Rocko’s Modern Life were released by Netflix. New projects planned under the team-up include a music project featuring Squidward Tentacles from the animated television series SpongeBob SquarePants, and specials based on The Noisy House and Rise of the Teenage Mutant Ninja Turtles.[][][]


In , Netflix recruited one of the early DVR trade pioneers Anthony Wood to build a «Netflix Player» that would permit streaming content to be played directly on a television set rather than a PC or laptop.[] While the player was initially developed at Netflix, Reed Hastings eventually shut below the project to assist urge other hardware manufacturers to include built-in Netflix support.[] Wood eventually launched the player as the first device from Roku Inc.

which is now primarily known for its streaming video players, with Netflix serving as a primary investor in the new company.[]

In , Netflix introduced a Netflix button for certain remote controls, allowing users to instantly access Netflix on compatible devices.[]

Netflix revealed a prototype of the new device called «The Switch» at the World Maker Faire New York. «The Switch» allows Netflix users to turn off lights when connected to a brilliant home light system.

It also connects to users’ local networks to enable their servers to order takeout, and silence one’s phone at the press of a button. Though the device hasn’t been patented, Netflix released instructions on their website, on how to build it at home (DIY). The instructions cover both the electrical structure and the programming processes.[][]

Since , the company received significant technical support from France’s CNRS concerning video compression and formating, through CNRS’ Laboratoire des Sciences du Numérique de Nantes (LS2N). In March at Barcelona’s World Congress for mobile technologies, the American company presented the French lab’s open-source technological creation: a compression tool allowing HD+ video quality with a bandwidth need of under kilo octets per second, 40 times less than that of HD TV needs and compatible with mobile services worldwide.[]

In May , Netflix created a new tool called Quick to determine the speed of an Internet connection.[]


For the fiscal year , Netflix reported earnings of US$ billion, with an annual revenue of US$ billion, an increase of approximately % over the previous fiscal cycle.

Netflix’s shares traded at over $ per share at its highest price in , and its market capitalization reached a worth of over US$billion in June Netflix ranked on the Fortune list of the largest United States companies by revenue.[] Netflix was announced to be the number one best stock in the s, with a entire return of 3,%.[]

Year Revenue
in mil. USD-$
Net income
in mil. USD-$
Price per Share
in USD-$
Employees Paid memberships
in mil.

42 2,5
49 4,0
1, 67 7,3
1, 83 9,4
1, 11,9
2, 2, 18,3
3, 2, 21,6
3, 17 2, 30,4
4, 2, 41,4
5, 2, 54,5
6, 3, 70,8 #
8, 4, 89,1 #
11, 5, ,5 #
15, 1, 7, ,3 #
20, 1, ,1 #