Diy barbie house ideas
With Harold "Matt" Matson, Elliot created a garage workshop in Their trade name "Mattel" was a combination of the letters of their final and first names. Matson soon sold his share of the company, so the Handlers, Ruth and Elliot, took full control. Mattel's first products were picture frames. However, Elliot eventually started making dollhouse furniture from picture frame scraps.
That proved to be such a success that Mattel switched to making nothing but toys. Mattel's first big-seller was the "Uke-a-doodle," a toy ukulele. It was the first in the line of musical toys.
In , the Mattel Corporation was formally incorporated in California. In , the company changed toy marketing forever by acquiring the rights to produce the favorite "Mickey Mouse Club" products. The cross-marketing promotion became common practice for future toy companies. In , Mattel released a successful patented toy cap gun called the burp gun.
Invention of Barbie
In , Ruth Handler created the Barbie doll. Handler would later refer to herself as "Barbie's mom."
Handler watched her daughter Barbara and friends playing with paper dolls.
The children used them to frolic make-believe, imagining roles as college students, cheerleaders, and adults with careers. Handler aspired to invent a doll that would better facilitate the way young girls were playing with their dolls.
Handler and Mattel introduced Barbie, the teenage fashion model, to skeptical toy buyers at the annual Toy Fair in New York on March 9, The new doll was extremely unlike the baby and toddler dolls that were favorite at the time. This was a doll with an adult body.
What was the inspiration? During a family journey to Switzerland, Handler saw the German-made Bild Lilli doll in a Swiss store and bought one.
The Bild Lilli doll was a collector's item and not intended for sale to children; however, Handler used it as the basis for her design for Barbie. The Barbie doll’s first boyfriend, the Ken Doll, debuted two years after Barbie in
Handler said Barbie was a symbol of liberty and possibility for young girls and women:
“Barbie has always represented that a lady has choices. Even in her early years, Barbie did not own to settle for only being Ken’s girlfriend or an inveterate shopper. She had the clothes, for example, to launch a career as a nurse, a stewardess, a nightclub singer. I believe the choices Barbie represents helped the doll catch on initially, not just with daughters—who would one day make up the first major wave of women in management and professionals—but also with mothers.”
The Tale of Barbie
Handler created a personal tale for the extremely first Barbie doll.
She was named Barbie Millicent Roberts and she was from Willows, Wisconsin. Barbie was a teenage fashion model. Now, however, the doll has been made in numerous versions connected to over diverse careers, including president of the United States.
Barbie came as either a brunette or blond, and in , a red-headed Barbie was released. In , the first African-American Barbie and Hispanic Barbie were introduced.
The first Barbie was sold for $3. Additional clothing based on the latest runway trends from Paris were sold as well for between $1 and $5. In , the year Barbie was released, , Barbie dolls were sold. Today, a mint condition "#1" Barbie doll can fetch as much as $27, To date, more than 70 fashion designers own made clothes for Mattel, using in excess of million yards of fabric.
There has been some controversy over Barbie's figure ever since it was realized that if the doll were a genuine person, her measurements would be an impossible Barbie's "real" measurements are 5 inches (bust), 3 1/4 inches (waist), and 5 3/16 inches (hips).
Her weight is 7 ¼ ounces, and her height is inches.
In , Barbie had bendable legs and eyes that opened and shut. In , a Twist 'N Turn Barbie was released that had a movable body that twisted at the waist.
The best-selling Barbie doll of every time was the Totally Hair Barbie of , which had hair from the top of her head to her toes.
Diversity boosts the bottom line
In , over half of all Barbie dolls were diverse. And some of the newer Fashionistas have been inspired by customers.
«Our wheelchair Barbie and our doll with vitiligo were literally fan requests,» says McKnight.
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Shoppers own welcomed the inclusiveness. Barbie’s top seller throughout was a curvy black doll with an Afro. And among the 10 top-selling Fashionistas final year, seven were diverse, including the doll that uses a wheelchair.
This year’s Fashionistas line will roll out in two phases. The new Ken doll and Barbie with vitiligo are on sale now, while the new doll with a prosthetic leg and the Barbie with no hair will become available starting in June.
Steadily increasing purchases of diverse dolls own given a boost to Barbie’s bottom line.
The brand reported eight consecutive quarters of growth as of the third quarter of
“What we’re excited about and proud of is not only is this the correct message to send to children,» McKnight says, «but our efforts focusing on diversity are resonating from a trade standpoint. The brand is thriving.»
Ruth Handler (November 4, –April 27, ) was an American inventor who created the iconic Barbie doll in (the doll was named after Handler's daughter Barbara). Barbie was introduced to the world at the American Toy Fair in New York City.
The Ken doll was named after Handler's son and was introduced two years after Barbie debuted. Handler was the co-founder of Mattel, a company that manufactures a variety of favorite toys.
Quick Facts: Ruth Handler
- Spouse: Elliot Handler (m. )
- Died: April 27, in Los Angeles, California
- Parents: Jacob and Ida Mosko
- Known For: Handler founded the toy company Mattel and invented the Barbie doll.
- Born: November 4, in Denver, Colorado
- Children: 2
More inclusiveness in the toy aisle
Barbie was once criticized by some observers for promoting a narrow, unrealistic ideal of what is beautiful.
But the brand has been on a diversity push over the final five years, unveiling dolls with an array of skin tones, hair textures, body sizes and facial structures.
There are Barbies with less defined waists, varying bust sizes and sculpted arms. And the doll in a wheelchair even has her own ramp.
Barbie’s focus on a more expansive thought of beauty reflects a broader shift that is impacting not only the toy industry but the worlds of fashion and politics as well.
Model Winnie Harlow, who has vitiligo, has used her celebrity to talk about the autoimmune disorder that leads to a loss of skin color.
Massachusetts Congresswoman Ayanna Pressley revealed recently that she lost her hair due to the skin condition alopecia.
A slew of brands own featured people not typically seen in advertising, from Lucas Warren, who in became the first Gerber baby with Below syndrome, to Diandra Forrest, who has albinism and modeled for cosmetics company Wet ‘n Wild.
And Mattel is one of several toy companies creating dolls that are more reflective of people with diverse appearances and abilities.
«Consumers are asking for this,» says Adrienne Appell, trend specialist and spokeswoman for The Toy Association, an industry trade group, who noted that the doll category had not been as inclusive in years past. Now «toymakers are embracing this showing what kids are seeing in the genuine world and representing that in the doll aisle.»
American Girl’s «Girl of the Year,» Joss, is hearing impaired. The line’s broader array of doll accessories include a wheelchair and diabetes care kit.
And Cre8tive Minds, a New York City-based toy company, has a collection called “Friends with Diverse Abilities” that includes dolls who are visually impaired, and who use a walker or arm braces.
Handler was born Ruth Marianna Mosko on November 4, , in Denver, Colorado. Her parents were Jacob and Ida Mosko. She married Elliot Handler, her high school boyfriend, in
After fighting breast cancer and undergoing a mastectomy in , Handler surveyed the market for a suitable prosthetic breast.
Disappointed by the options available, she set about designing a replacement breast that was more similar to a natural one. In , Handler received a patent for Almost Me, a prosthesis made of material shut in weight and density to that of natural breasts.