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In numerous cultures gifts are traditionally packaged in some way. For example, in Western cultures, gifts are often wrapped in wrapping paper and accompanied by a present note which may note the occasion, the recipient’s name and the giver’s name.
In Chinese culture, red wrapping connotes luck. Although inexpensive gifts are common among colleagues, associates and acquaintances, expensive or amorous gifts are considered more appropriate among shut friends, romantic interests or relatives.
Promotional gifts vary from the normal gifts.
The recipients of the gifts may be either employee of a company or the clients. Promotional gifts are mainly used for advertising purposes. They are used to promote the brand name and increase its awareness among the people. In promotional gifting procedures, the quality and presentation of the gifts hold more worth than the gifts itself since it will act as a gateway to acquire new clients or associates.
As reinforcement and manipulation
Giving a present to someone is not necessarily just an altruistic act. It may be given in the hope that the receiver reciprocates in a specific way.
It may take the form of positive reinforcement as a reward for compliance, possibly for an underhand manipulative and abusive purpose.
Main articles: Present (law) and Present tax
At common law, for a present to own legal effect, it was required that there be (1) intent by the donor to give a present, and (2) delivery to the recipient of the item to be given as a present.
In some countries, certain types of gifts above a certain monetary quantity are subject to taxation.
For the United States, see Present tax in the United States.
In some contexts, present giving can be construed as bribery. This tends to happen in situations where the present is given with an implicit or explicit agreement between the giver of the present and its receiver that some type of service will be rendered (often exterior of normal legitimate methods) because of the present. Some groups, such as government workers, may own strict rules concerning present giving and receiving so as to avoid the appearance of impropriety.
A significant part of gifts are unwanted, or the giver pays more for the item than the recipient values it, resulting in a misallocation of economic resources known as a deadweight loss.
Unwanted gifts are often regifted, donated to charity, or thrown away. A present that actually imposes a burden on the recipient, either due to maintenance or storage or disposal costs, is known as a white elephant.
One means of reducing the mismatch between the buyer and receivers’ tastes is advance coordination, often undertaken in the form of a wedding registry or Christmas list. Wedding registries in specific are often kept at a single store, which can designate the exact items to be purchased (resulting in matching housewares), and to coordinate purchases so the same present is not purchased by diverse guests. One study found that wedding guests who departed from the registry typically did so because they wished to signal a closer relationship to the couple by personalizing a present, and also found that as a result of not abiding by the recipients’ preferences, their gifts were appreciated less often.
An estimated $ billion was spent on unwanted Christmas gifts in the United States in  The day after Christmas is typically the busiest day for returns in countries with large Christmas present giving traditions. The entire unredeemed worth of present cards purchased in the U.S.
each year is estimated to be about a billion dollars.
Gift-giving occasions may be:
- Easter baskets with chocolate eggs, jelly beans, and chocolate rabbits are gifts given on Easter.
- Engagement Gifts
- Muslims give gifts to family and friends, known as Eidi, on Eid al-Fitr (the finish of Ramadan) and on Eid al-Adha.
- A funeral (visitors bring flowers, the relatives of the deceased give food and/or drinks after the ceremonial part).
- Siblings Day (the sibling receives gifts)
- Mother’s Day (the mom receives gifts).
- Housewarming party Gifts
- Gifts are given to among African American families and friends on Kwanzaa.
- A birthday (the person who has his or her birthday gives cake, etc.
and/or receives gifts).
- Feast of Saint Nicholas (people give each other gifts, often supposedly receiving them from Saint Nicholas).
- A wedding anniversary (each spouse receives gifts).
- Greek Orthodox Christians in Greece, will give gifts to family and friends on the Feast of Saint Basil.
- Passing an examination (the student receives gifts).
- Retirement Gifts
- Hindus give Diwali and Pongal gifts to family and friends.
- Christmas (throughout the history of Christmas present giving, people own given one another gifts, often pretending they are left by Santa Claus, the Christ kid or Saint Nicholas).
- American Jews give Hanukkah gifts to family and friends.
- A potlatch, in societies where status is associated with gift-giving rather than acquisition.
- Father’s Day (the dad receives gifts).
- Exchange of gifts between a guest and a host, often a traditional practice.
- A birth (the baby receives gifts, or the mom receives a present from the dad known as a shove present).
- Buddhists give Vesak gifts to family and friends.
- A wedding (the couple receives gifts and gives food and/or drinks at the wedding reception).
- Congratulations Gifts
- women’s day Gifts