Diy giveaway ideas

No matter what helpful of trade you’re in, Instagram giveaways are an excellent way of reaching new prospective fans with your products or services, growing your social following, and engaging with your fans. Obviously some kinds of businesses will be better suited to Instagram giveaways and promotions more than others, but hopefully, this post has given you some ideas for things to attempt during your next – or first – Instagram giveaway.

Have you used this helpful of contest in your own social media campaigns? Get at me in the comments with ideas, suggestions, and tips of your own for running an Instagram giveaway.

An Instagram contest is a grand way to get more followers, build an engaged audience and grow your brand.

However, if you’re not careful, your contest runs the risk of attracting the incorrect type of people or completely flopping.

The goal of your contest shouldn’t just be to increase your follower count. You desire to build awareness for your brand and engage your current followers. So before you start a contest and give away a free TV, here are some tips on how to run an Instagram contest that delivers results.


How Did CATPARTY’s Instagram Giveaway Go?

By now, you might be wondering how successful CATPARTY’s inaugural Instagram giveaway was.

I mentioned earlier in the post that the primary goal of CATPARTY’s giveaway was to increase the number of followers CATPARTY has on Instagram – any sales would be gravy, but boosting sales wasn’t the main objective.

Before the giveaway, CATPARTY had approximately Instagram followers.

Afterwards, it had followers – an increase of 70%!

If we use traditional marketing metrics as a barometer of success, we can calculate the cost-per-acquisition of each new Instagram follower. We can do this by dividing the worth of the prize Nicky featured in her Instagram giveaway (around $12) by the number of followers she gained during the contest.

CATPARTY attracted roughly new followers during the competition, so we can calculate that each new follower cost just eight cents to acquire – not too shabby at every, especially when you consider that each of these followers is genuine and authentic (unlike followers Instagram profiles can pay to acquire), and has the potential to become a paying customer further below the road.

In terms of ROI, this is beautiful awesome, even if the figures themselves are rather modest.

Using Third-Party Instagram Analytics Tools

Out of sheer curiosity, I wanted to delve a little deeper into Nicky’s Instagram analytics data to see other aspects of CATPARTY’s Instagram presence had been impacted by the giveaway.

Although Instagram offers some decent tools of its own, it’s still a little lacking.

I used a free online tool called Gabstats to assess other performance metrics during the week of Nicky’s Instagram giveaway.

During the week of the contest, CATPARTY made 10 posts to Instagram. In this time period, CATPARTY’s Instagram posts received:

  1. 54 Likes per post on average
  2. entire comments
  3. entire Likes
  4. 12 comments per post on average

We can take a glance at each of Gabstat’s performance metrics individually. Under is a graph of Likes made on CATPARTY’s Instagram posts throughout the duration of the giveaway:

As you can see, Likes of CATPARTY’s posts during the contest rose dramatically between March 5 and March 6 – the day that Nicky published her reminder post.

We can also see which posts were the most favorite during our custom date range:

Interestingly, in terms of Likes, each of the top three strongest posts performed similarly.

As you can see, however, comments were extremely strong for the announcement post, yet there was only a single comment on the reminder post six days later. (The second-strongest post was part of a month-long “Meet the Maker” series in which CATPARTY was participating.)

In the figure above, we can see which of the hashtags Nicky used throughout her Instagram giveaway that correlated with the most Likes. The hashtags #pinstagram and #pingiveaway were tied for second put (#pinstagram is a extremely common and favorite hashtag among the enamel pin community, as is the third hashtag, #pingame).

This provides you with further data to optimize your posts.

Rather frustratingly, Gabstats doesn’t offer graphed or tabular data for follower counts, so we’ll own to rely on other data for this information. Still, it’s not bad for a free tool. If you own recommendations for similar Instagram analytics tools, let me know in the comments.


Using Your Instagram Giveaway Data in Future Campaigns

Instagram giveaways aren’t just a grand way to boost your following and create buzz about your store – they’re a veritable treasure-trove of data just waiting to be explored.

You probably already know that you can access analytics data for your Instagram feed if your account is a Trade account.

If you’ve never checked out this data, immediately after an Instagram giveaway is the perfect time to start.

Once Nicky’s Instagram giveaway had concluded, she delved into her analytics data to study more about her audience.

Nicky learned every sorts of exciting information after her contest.

Diy giveaway ideas

For instance, she learned that she had a loyal (and growing) following in London, despite being based on the East Coast of the United States. This is largely because the enamel pin community is very tight-knit, and is generally beautiful trendy in the British capital. Nicky has also made multiple sales to customers in London, which could also assist account for this trend.

Next up, Nicky looked at some more audience demographic data. She learned that the majority of her audience is female, and between the ages of – a extremely lucrative and desirable demographic.

Unlike some analytics data, demographic information may not be impacted as significantly by Instagram giveaways.

Unless you’re offering a significantly imbalanced (or unfair) advantage to one demographic over another – tell, giving women twice as numerous chances to win as men – you can probably be fairly confident in the integrity of your demographic data before or after you run your contest.

It’s significant to note that while Instagram analytics data can be immensely useful, you should approach this data carefully if you’re examining it after a giveaway. For example, you can see in the screenshot above that numerous of Nicky’s followers started following CATPARTY’s Instagram feed on Thursday afternoons.

However, given that her Instagram giveaway ran from a Tuesday morning to a Wednesday night, this follower data could own easily been skewed by the contest.

That said, this data could also indicate strong interest in entries on Day Two of the competition – potentially valuable insight for future giveaways.


What Are Instagram Giveaways?

Instagram giveaways are limited-time promotions in which brands promise to give away a product or service to one (or more) fortunate entrants according to a specified set of criteria.

An example of an Instagram giveaway post

If you spend any quantity of time on Instagram, you’ve probably seen a giveaway in action firsthand.

Household-name brands and little businesses same use Instagram giveaways to create buzz about new product lines, reach new fans, and grow their social followings.

Sometimes the prizes are incredible, while others may be… a little lackluster. Regardless of what you’re giving away (or trying to win), Instagram giveaways can be a grand way to create some buzz and attract some potential new fans.


Before You Start Your Instagram Contest

First and foremost, you need to ensure you’re doing everything above board.

That means taking a few minutes to study the rules for Instagram contests. The final thing you desire is to put time and effort into getting your contest running, then own it taken below for violating Instagram’s diverse policies.

Here are a couple of significant highlights:

  1. Your contest must include rules, terms and eligibility requirements.
  2. You own to make it clear that your contest is not sponsored by or associated  with Instagram.

While it isn’t common for Instagram contests to be flagged for a minor issues, you still desire to err on the side of caution.


Why Should I Consider Running an Instagram Giveaway?

Although you can run an Instagram giveaway for just about any reason you can ponder of, the two primary reasons you may desire to consider this helpful of promotion are:

  • To urge social sharing of a specific Instagram post
  • To grow your Instagram following

Ideally, a excellent Instagram giveaway should achieve both of these goals.

A highly shareable post will drive social shares by itself, which leads to greater exposure and impression share, while the giveaway entry criteria should achieve the secondary goal of growing your Instagram audience.

The more people participate, the farther your post will be shared, which means more entries, which means more followers, which means more shares… you get the idea.

Why Would I Give Something Away for Free in an Instagram Giveaway?

If you’ve never used this helpful of promotion before, you might be wondering if running an Instagram giveaway is a little counterintuitive.

This is a fair point, but it’s one that’s worth looking at in a little more depth.

Original art/animation by Snowbacon

You’ve probably heard the expression, “You’ve got to spend money to make money.” This is true of the largest corporations and the scrappiest mom-and-pop shops same. There are extremely few truly free ways to promote your trade (though there are some), and whichever way you glance at it, you’re going to spend something to grow your audience. This includes investments of your time (which you’d need if you were to focus on growing your Instagram following organically), budget for paid social campaigns if you’re advertising on Instagram, or inventory if you’re planning on running a giveaway.

Only you can decide on the worth of a giveaway.

Viewing the experience as an investment, rather than a loss, however, may make it easier to reconcile.

Ideally, a excellent Instagram giveaway should achieve both of these goals. A highly shareable post will drive social shares by itself, which leads to greater exposure and impression share, while the giveaway entry criteria should achieve the secondary goal of growing your Instagram audience.

The more people participate, the farther your post will be shared, which means more entries, which means more followers, which means more shares… you get the idea.

Why Would I Give Something Away for Free in an Instagram Giveaway?

If you’ve never used this helpful of promotion before, you might be wondering if running an Instagram giveaway is a little counterintuitive.

This is a fair point, but it’s one that’s worth looking at in a little more depth.

Original art/animation by Snowbacon

You’ve probably heard the expression, “You’ve got to spend money to make money.” This is true of the largest corporations and the scrappiest mom-and-pop shops same. There are extremely few truly free ways to promote your trade (though there are some), and whichever way you glance at it, you’re going to spend something to grow your audience. This includes investments of your time (which you’d need if you were to focus on growing your Instagram following organically), budget for paid social campaigns if you’re advertising on Instagram, or inventory if you’re planning on running a giveaway.

Only you can decide on the worth of a giveaway.

Viewing the experience as an investment, rather than a loss, however, may make it easier to reconcile.


How to Run an Instagram Giveaway

Okay, so you’ve decided to take the plunge and run your first Instagram giveaway! So now what? Well, now you own to actually set up and run your giveaway.

Step 4: Create the Perfect Instagram Giveaway Post

So, you’ve done every the prep work, and now you’re ready to actually launch your Instagram giveaway.

Diy giveaway ideas

Before you can do this, you’ll need an actual Instagram post to use.

The “perfect” Instagram giveaway post will vary widely from one account to another. However, there are a couple of elements that every Instagram giveaway post should include. These are:

  • A strong, color image to serve as the basis for the post
  • Efficient use of text announcing the giveaway

For her Instagram giveaway, Nicky used the following image:

As you can see, the main image of the post features a bold, colorful visual as well as text announcing the contest.

Although she could own used more text in the image itself, Nicky wisely chose to hold the inclusion of text in the image to the bare minimum, instead using the caption section of the post to let people know how to enter.

While there are no hard-and-fast rules about how to create Instagram posts for giveaways, it’s worthwhile considering your post from the audience’s perspective. If you’re giving away a specific product, it makes sense to include an image of that product in your announcement post; it would be misleading to include an image of a Maserati sports car in an Instagram giveaway for a weekend yoga retreat, for example.

Once you’re happy with your post, publish it and start the clock!

Step 5: Create ‘Reminder’ Posts to Share Throughout Your Instagram Giveaway

Although Instagram posts may not be fairly as “disposable” as tweets, the sheer volume of posts you can see at any given time on an Instagram timeline is considerable, especially if you follow a lot of people.

As such, Instagram giveaways aren’t fairly “set it and forget it,” and you should be prepared to provide regular updates on how much time is left to enter your giveaway to ensure a steady stream of entrants continues throughout the duration of the competition.

Only you can decide how often to publish “reminder” posts.

Nicky opted to publish a single reminder post on Day Three of the contest. She decided early on that, based on her research, multiple updates per day was way too much, and since her giveaway lasted for seven days, the single mid-week reminder worked well.

The reminder posts themselves should be primarily visually striking so that they catch people’s eye as they browse their timeline. The captions should reiterate the rules of the giveaway, but it might be worth experimenting with the length of your captions depending on the frequency of your reminder posts.

In Nicky’s case, a simple variant of the original post with a shortened caption was enough, but you may desire to create more elaborate posts depending on your needs.

Step 6: Tally the Results of Your Instagram Giveaway

So it’s been a week (or however endless your giveaway ran for), and you’ve amassed a list of Instagram followers who entered your contest. Now every that remains is to pick the fortunate winner!

Tallying up the entrants of your Instagram giveaway can be a piece of cake, or it can be a logistical nightmare – it every depends on your entry criteria and the volume of entrants.

After her giveaway had concluded, Nicky went through her Instagram feed and entered every the names of entrants who had abided by the rules into a spreadsheet. Each entrant’s name was entered onto a diverse row. Individuals who only entered once – by following CATPARTY and tagging two other people – were entered on a single row, while other entrants who tagged more people were entered into multiple rows to reflect the number of entries.

The fortunate victor and their swag

To discover the victor of her Instagram giveaway, Nicky used a simple online name-picking tool to select a victor from the list of entrants.

Unfortunately, none of the software tools we came across supported CSV upload functionality, meaning that each name had to be entered manually, with entrants who submitted multiple entries being entered the relevant number of times. (If you know of a tool that supports uploads, let me know in the comments!)

No matter which way you slice it, actually determining the victor of your Instagram giveaway is likely to be at least a little work, so select a system that allows you to select a victor as efficiently – and fairly – as possible.

Step 2: Decide the Entry Criteria for Your Instagram Giveaway

For her Instagram giveaway, Nicky decided that entrants had to do two things to enter:

For her Instagram giveaway, Nicky used the following image:

As you can see, the main image of the post features a bold, colorful visual as well as text announcing the contest.

Although she could own used more text in the image itself, Nicky wisely chose to hold the inclusion of text in the image to the bare minimum, instead using the caption section of the post to let people know how to enter.

While there are no hard-and-fast rules about how to create Instagram posts for giveaways, it’s worthwhile considering your post from the audience’s perspective. If you’re giving away a specific product, it makes sense to include an image of that product in your announcement post; it would be misleading to include an image of a Maserati sports car in an Instagram giveaway for a weekend yoga retreat, for example.

Once you’re happy with your post, publish it and start the clock!

Step 5: Create ‘Reminder’ Posts to Share Throughout Your Instagram Giveaway

Although Instagram posts may not be fairly as “disposable” as tweets, the sheer volume of posts you can see at any given time on an Instagram timeline is considerable, especially if you follow a lot of people.

As such, Instagram giveaways aren’t fairly “set it and forget it,” and you should be prepared to provide regular updates on how much time is left to enter your giveaway to ensure a steady stream of entrants continues throughout the duration of the competition.

Only you can decide how often to publish “reminder” posts.

Nicky opted to publish a single reminder post on Day Three of the contest. She decided early on that, based on her research, multiple updates per day was way too much, and since her giveaway lasted for seven days, the single mid-week reminder worked well.

The reminder posts themselves should be primarily visually striking so that they catch people’s eye as they browse their timeline. The captions should reiterate the rules of the giveaway, but it might be worth experimenting with the length of your captions depending on the frequency of your reminder posts.

In Nicky’s case, a simple variant of the original post with a shortened caption was enough, but you may desire to create more elaborate posts depending on your needs.

Step 6: Tally the Results of Your Instagram Giveaway

So it’s been a week (or however endless your giveaway ran for), and you’ve amassed a list of Instagram followers who entered your contest. Now every that remains is to pick the fortunate winner!

Tallying up the entrants of your Instagram giveaway can be a piece of cake, or it can be a logistical nightmare – it every depends on your entry criteria and the volume of entrants.

After her giveaway had concluded, Nicky went through her Instagram feed and entered every the names of entrants who had abided by the rules into a spreadsheet. Each entrant’s name was entered onto a diverse row. Individuals who only entered once – by following CATPARTY and tagging two other people – were entered on a single row, while other entrants who tagged more people were entered into multiple rows to reflect the number of entries.

The fortunate victor and their swag

To discover the victor of her Instagram giveaway, Nicky used a simple online name-picking tool to select a victor from the list of entrants.

Unfortunately, none of the software tools we came across supported CSV upload functionality, meaning that each name had to be entered manually, with entrants who submitted multiple entries being entered the relevant number of times. (If you know of a tool that supports uploads, let me know in the comments!)

No matter which way you slice it, actually determining the victor of your Instagram giveaway is likely to be at least a little work, so select a system that allows you to select a victor as efficiently – and fairly – as possible.

Step 2: Decide the Entry Criteria for Your Instagram Giveaway

For her Instagram giveaway, Nicky decided that entrants had to do two things to enter:

  • Follow CATPARTY on Instagram
  • Tag two people when sharing the original post

Every person who completed both of these criteria was entered into the giveaway.

However, as a little additional incentive, Nicky also decided that for every additional person an entrant tagged when sharing the post, the entrant would get an additional entry.

The main objective of Nicky’s giveaway wasn’t to boost sales, but to acquire exposure and grow her Instagram following. That’s why following CATPARTY was the primary entry criteria. She had hoped that by combining this with the two-person tag criteria, she would increase her following considerably. Every additional person tagged by an entrant was another potential follower.

Similarly to choosing a suitable prize to give away, deciding on the entry criteria for your Instagram giveaway is about balance.

Diy giveaway ideas

You need to ensure that whatever you enquire of potential entrants will assist you achieve your primary goal, but you also can’t enquire too much of people or you risk limiting the size of your entry pool.

This is just love optimizing a web form; include too numerous fields and you’ll probably turn off a sizable number of people who would own otherwise entered the contest (or clicked through from your landing sheet, to continue the web form analogy). Include too few fields and you risk failing to achieve your goal of growing your following (or capturing too little data about your prospects).

Step 1: Select the Prize for Your Instagram Giveaway

Before you get started actually running your Instagram giveaway, you need to decide on a suitable prize for the fortunate entrant(s) to win.

My wife Nicky recently ran her first Instagram giveaway to coincide with the one-year anniversary of the opening of her design studio and enamel pin company, CATPARTY (yes, every caps, and no, I won’t apologize for such a shameless plug).

Before she did anything else, she decided that she would offer a bundle of products known as the Party Pack as the prize for her giveaway.

The Party Pack includes a limited-edition one-inch enamel pin, a one-inch button, and a vinyl sticker featuring CATPARTY’s lovable brand ambassador, Party Cat.

Party Cat – he’s here to party.

The entire worth of the individual items in the Party Pack is around $14, while the pack itself sells for just over $ To Nicky, this was the ideal product for an Instagram giveaway; enough to entice people to enter the giveaway (more on this momentarily), yet not so expensive that it would be detrimental to sales revenues.

Choosing a suitable prize is a balancing act.

You need to make certain people own enough incentive to enter your giveaway by offering something sufficiently attractive, but without taking a serious loss on the product you select to give away.

Step 3: Decide How Endless Your Instagram Giveaway Will Last

The next decision you need to make is how much time you’ll give your audience to enter your Instagram giveaway.

Nicky opted to run her Instagram giveaway for seven days.

She had originally planned to launch the contest on a Monday – which meant it would own ended on the Sunday night – but due to an unforeseen last-minute complication, she had to shove the contest back by a couple of days. In the finish, she ran the giveaway from Tuesday morning to Wednesday evening, giving entrants a full seven days to enter.

The length of your Instagram giveaway might depend on several factors.

For one, there’s the size of your existing following.

It may make more sense, for example, to run a shorter giveaway if you own thousands of followers. For Nicky, who has a much more modest following, a full week seemed the correct quantity of time. It’s also worth considering that your giveaway may run out of steam or hit the wall of diminishing returns the longer it runs, so ponder carefully about this before making any public announcements.

Also, ponder about time zones and international audiences. Not every of your entrants are likely to be in the same time zone, so be certain it’s crystal clear precisely when your contest ends.

You could also post reminders to assist people remember that the contest is coming to a shut – which is another way to urge last-minute entries!

Nicky had to consider whether international entries would be accepted at every due to additional shipping costs compared to the overall worth of the prize.

Diy giveaway ideas

In the finish, she decided that she would accept international entries, but she had to include a short disclaimer about shipping costs to avoid nasty surprises if someone in, tell, Australia won the contest.

Step 7: Spread the News About the Victor of Your Instagram Giveaway

Well, that’s it. You’ve ran your first Instagram giveaway and selected a fortunate victor from the horde of entrants.

Diy giveaway ideas

Every that’s left to do now is notify the fortunate winner!

Sure, you could just send the victor a direct message, but that would be a missed chance. Why not make the announcement of the victor as much of a spectacle as the relax of the contest?

ALL ABOARD THE HYPE TRAIN

Letting the fortunate victor know they’ve won your Instagram giveaway is yet another chance for exposure and growing your following. It lets the victor know they’ve won in a enjoyment and exciting way, and also gives you the chance to thank the unlucky entrants as well as let your audience know about relevant forthcoming sales or future competitions.

Every person who completed both of these criteria was entered into the giveaway.

Diy giveaway ideas

However, as a little additional incentive, Nicky also decided that for every additional person an entrant tagged when sharing the post, the entrant would get an additional entry.

The main objective of Nicky’s giveaway wasn’t to boost sales, but to acquire exposure and grow her Instagram following. That’s why following CATPARTY was the primary entry criteria. She had hoped that by combining this with the two-person tag criteria, she would increase her following considerably. Every additional person tagged by an entrant was another potential follower.

Similarly to choosing a suitable prize to give away, deciding on the entry criteria for your Instagram giveaway is about balance.

You need to ensure that whatever you enquire of potential entrants will assist you achieve your primary goal, but you also can’t enquire too much of people or you risk limiting the size of your entry pool.

This is just love optimizing a web form; include too numerous fields and you’ll probably turn off a sizable number of people who would own otherwise entered the contest (or clicked through from your landing sheet, to continue the web form analogy).

Include too few fields and you risk failing to achieve your goal of growing your following (or capturing too little data about your prospects).

Step 1: Select the Prize for Your Instagram Giveaway

Before you get started actually running your Instagram giveaway, you need to decide on a suitable prize for the fortunate entrant(s) to win.

My wife Nicky recently ran her first Instagram giveaway to coincide with the one-year anniversary of the opening of her design studio and enamel pin company, CATPARTY (yes, every caps, and no, I won’t apologize for such a shameless plug).

Before she did anything else, she decided that she would offer a bundle of products known as the Party Pack as the prize for her giveaway.

The Party Pack includes a limited-edition one-inch enamel pin, a one-inch button, and a vinyl sticker featuring CATPARTY’s lovable brand ambassador, Party Cat.

Party Cat – he’s here to party.

The entire worth of the individual items in the Party Pack is around $14, while the pack itself sells for just over $ To Nicky, this was the ideal product for an Instagram giveaway; enough to entice people to enter the giveaway (more on this momentarily), yet not so expensive that it would be detrimental to sales revenues.

Choosing a suitable prize is a balancing act.

You need to make certain people own enough incentive to enter your giveaway by offering something sufficiently attractive, but without taking a serious loss on the product you select to give away.

Step 3: Decide How Endless Your Instagram Giveaway Will Last

The next decision you need to make is how much time you’ll give your audience to enter your Instagram giveaway.

Nicky opted to run her Instagram giveaway for seven days. She had originally planned to launch the contest on a Monday – which meant it would own ended on the Sunday night – but due to an unforeseen last-minute complication, she had to shove the contest back by a couple of days. In the finish, she ran the giveaway from Tuesday morning to Wednesday evening, giving entrants a full seven days to enter.

The length of your Instagram giveaway might depend on several factors.

For one, there’s the size of your existing following.

It may make more sense, for example, to run a shorter giveaway if you own thousands of followers. For Nicky, who has a much more modest following, a full week seemed the correct quantity of time. It’s also worth considering that your giveaway may run out of steam or hit the wall of diminishing returns the longer it runs, so ponder carefully about this before making any public announcements.

Also, ponder about time zones and international audiences. Not every of your entrants are likely to be in the same time zone, so be certain it’s crystal clear precisely when your contest ends. You could also post reminders to assist people remember that the contest is coming to a shut – which is another way to urge last-minute entries!

Nicky had to consider whether international entries would be accepted at every due to additional shipping costs compared to the overall worth of the prize.

In the finish, she decided that she would accept international entries, but she had to include a short disclaimer about shipping costs to avoid nasty surprises if someone in, tell, Australia won the contest.

Step 7: Spread the News About the Victor of Your Instagram Giveaway

Well, that’s it. You’ve ran your first Instagram giveaway and selected a fortunate victor from the horde of entrants. Every that’s left to do now is notify the fortunate winner!

Sure, you could just send the victor a direct message, but that would be a missed chance.

Why not make the announcement of the victor as much of a spectacle as the relax of the contest?

ALL ABOARD THE HYPE TRAIN

Letting the fortunate victor know they’ve won your Instagram giveaway is yet another chance for exposure and growing your following. It lets the victor know they’ve won in a enjoyment and exciting way, and also gives you the chance to thank the unlucky entrants as well as let your audience know about relevant forthcoming sales or future competitions.


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