Diy photography lighting ideas

Now you can put your products inside the light box and take some photos. You can either put the light box in a naturally well-lit area, love near a bright window or put a desk lamp above the light box if you don’t own enough natural light. I found a corner of our office with lots of natural light, so I didn’t use any additional lighting.

The best ways to use a DIY lightbox for product photography:

  1. Natural light is always preferable to artificial light.

    Unless you desire to add dramatic shadows, in which case you can simply angle a lamp to shine towards the left or correct hole in your light box.

  2. Make certain that you shoot without a flash.
  3. Trust
  4. Convert
  5. Engage
  6. Transparency
  7. Boost the lifetime worth of your customers.

A grand thing about using a light box is that it makes your photos glance so professional that you don’t need to use an expensive camera. Here are some example product photos taken with diverse setups. First, with an expensive Canon camera with no light box, then with the Canon and a light box, and finally with a regular iPhone and a light box:

Create Your Online Store

Heres one more example, first with no light box, then with the Canon set up, then finally with the iPhone:

Final Tip: Using a light box and a close-up photo is a grand way to showcase the details of your product without any distracting backgrounds.

Diy photography lighting ideas

You can photograph your product from diverse angles so your customers know exactly what they’re getting. However, customers also love seeing a product in its natural environment.

Diy photography lighting ideas

This gives them a feel for how they can use the product in their own home, making them more likely to purchase it. So make certain to throw in a photo of the product nestled into an attractive background.

Any other ways youve improved the photos on your website? Let us know in the comments.

Consumers seek time-saving shortcuts every the time, and their attention naturally gravitates to the quickest way to collect information: images.

Product images not only testify to the quality of your product, but also serve as windows into your ecommerce store, creating 2 extremely significant things:

  • Transparency
  • Trust

When consumers view a product sheet, they are looking for proof of quality and value.

Images shape their first impression, creating a tipping point as to whether they will continue browsing and eventually make a purchase.

Here, we’ll show you how to take images that:

When consumers view a product sheet, they are looking for proof of quality and value.

Images shape their first impression, creating a tipping point as to whether they will continue browsing and eventually make a purchase.

Here, we’ll show you how to take images that:

  • Engage
  • Convert
  • Boost the lifetime worth of your customers.

We’ll also go over how to optimize the photo creation process to save you time and money.

Keep in mind that you don’t need a large budget to create polished and professional product photos.

In fact, we will show you how to do it for about $

We’ll also go over how to optimize the photo creation process to save you time and money.

Keep in mind that you don’t need a large budget to create polished and professional product photos.

In fact, we will show you how to do it for about $


How to create a product photography light box:

Step 1: Cut-out your carboard light box

Step 2: Trim the tissue paper to the same dimensions and tape it to the box.

Step 3: Snip the poster board to the same dimensions and drape for a white background.

Create Your Online Store

Just follow these steps to make your own photo light box:

Step 1: Cut-out your light box

Use the box cutter to cut the top flaps off of the box.

Next, cut out 3 sides of the box, leaving about a 1-inch border on each side. You don’t own to worry about making this perfect—as you can see, mine is free-handed and a bit messy.

Step 2: Trim and tape the tissue paper

Cut the tissue paper to the approximate size of the holes on the sides of the box (leaving edges that can be taped down). Then tape the tissue paper to the box, covering each hole. The tissue paper will act as a light diffuser, softening the incoming light and removing harsh shadows.

Step 3: Drape the poster board for a white background

Cut the poster board to the width of the box.

Make certain the poster board is endless enough so that it extends out of the box. Tape the top of the poster board to the top of the back of the box, then let it drape below in the box to create an “infinity” white background. You can tape the bottom of the poster board to the bottom of the box so it doesn’t curl upwards.


What is Product Photography?

Product photography uses specific techniques to showcases products in an attractive way and entice potential buyers to purchase specific products.

Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer.

Now, let’s take a closer glance at why images are so important.


Basic Product Photography Equipment and Process

For those new to photography, your first product shoot may seem overwhelming.

But after a few rounds, each step will become more natural, and you won’t even own to ponder about it.

The key is to discover a process that suits your needs, optimize it, and create a set of guidelines to ensure you hold your images consistent.

Let’s take a glance at our DIY product photography tips.

Set up your background and product.

Getting the correct background is worth the effort, because it simplifies the entire editing process.

Use a white or light backdrop, as it’s simple to remove when retouching your images.

There are lots of ways you can improvise a background on a budget, and we will glance at two that can be set up for under $

  • A shooting table: You can create this with a chair you own in your home or office.
  • A light tent

Shooting Table.

Source: Pixc

The first is a chair mounted sweep.

For this, every you need is a roll of craft paper.

The simplest way to achieve this is by pushing a chair against a wall, and taping craft paper on the wall allowing it naturally drop to the ground, creating a seamless transition between the vertical to horizontal plane.

Or you can clip the paper to the top of the chair to improvise a stand for your sweep love the image above.

Light Tent.

The other budget approach is to create your own lightbox, aka light tent.

A light tent is a box-shaped device with translucent walls, designed to assist distribute the light evenly around the object of photography.

Here’s how to set one up.

Shooting Table.

Source: Pixc

The first is a chair mounted sweep.

Diy photography lighting ideas

For this, every you need is a roll of craft paper.

The simplest way to achieve this is by pushing a chair against a wall, and taping craft paper on the wall allowing it naturally drop to the ground, creating a seamless transition between the vertical to horizontal plane.

Or you can clip the paper to the top of the chair to improvise a stand for your sweep love the image above.

Light Tent.

The other budget approach is to create your own lightbox, aka light tent.

A light tent is a box-shaped device with translucent walls, designed to assist distribute the light evenly around the object of photography.

Here’s how to set one up.

  • To get started, you need a plastic storage container that you can put on its side with the lid off.
  • Then, tape some white paper to the bottom, and you can also tape white paper or cloth on the sides to serve as diffusers, which helps to distribute the light better, minimizing unnecessary shadows.
  • Use glue dots and tape to repair little items in place.
  • For lifestyle shots, why not enquire a friend or team member to sport your clothes for some bonus photos.
  • You could attempt experimenting with a hanger or even creative flatlay.
  • For clothing, it’s always best to use a mannequin, which can be easily removed.
  • Depending on your budget, you can use artificial lighting and put them either side of the container, or for those on a budget take advantage of natural lighting by placing it your DIY lightbox next to a large window.
  • Natural Light: Best if you’ve created a chair mounted sweep.
  • Studio Light: Best if you own the budget, or if you create a lightbox.

Setting up your Product.

It’s significant to make certain you set your product up in front of your background on a flat, stable surface.

Once you get the lighting correct, you’re almost ready to shoot.

If you’re shooting jewelry, it’s always best to use a bust.

Those on a budget can improvise by making one from a piece of cardboard, love in the image below.

Source: Pixc

You can also use fishing line to suspend earrings and other little items, which is easily removed in the editing process.

Here are a few ideas for harder to photograph items:

  1. Use glue dots and tape to repair little items in place.
  2. For clothing, it’s always best to use a mannequin, which can be easily removed.
  3. You could attempt experimenting with a hanger or even creative flatlay.
  4. Natural Light: Best if you’ve created a chair mounted sweep.
  5. For lifestyle shots, why not enquire a friend or team member to sport your clothes for some bonus photos.
  6. Studio Light: Best if you own the budget, or if you create a lightbox.

Source: Pixc

If you are shooting large items, love furniture, you will need a stand mounted sweep that might cost a little more.

But you can improvise by getting a few rolls of craft paper, taping them to the wall, and letting gravity do every the work.

This technique follows the same principles as the table mounted sweep, only it’s a bit bigger.

Get your lighting right.

If there is one deciding factor that defines the quality of your images, it’s light.

Lighting can be extremely tedious to set up, but when done correct, it brings beautiful results and significantly simplifies your post-processing.

You own 2 options:

Setting up your Product.

It’s significant to make certain you set your product up in front of your background on a flat, stable surface.

Once you get the lighting correct, you’re almost ready to shoot.

If you’re shooting jewelry, it’s always best to use a bust.

Those on a budget can improvise by making one from a piece of cardboard, love in the image below.

Source: Pixc

You can also use fishing line to suspend earrings and other little items, which is easily removed in the editing process.

Here are a few ideas for harder to photograph items:

  1. Use glue dots and tape to repair little items in place.
  2. For clothing, it’s always best to use a mannequin, which can be easily removed.
  3. You could attempt experimenting with a hanger or even creative flatlay.
  4. Natural Light: Best if you’ve created a chair mounted sweep.
  5. For lifestyle shots, why not enquire a friend or team member to sport your clothes for some bonus photos.
  6. Studio Light: Best if you own the budget, or if you create a lightbox.

Source: Pixc

If you are shooting large items, love furniture, you will need a stand mounted sweep that might cost a little more.

But you can improvise by getting a few rolls of craft paper, taping them to the wall, and letting gravity do every the work.

This technique follows the same principles as the table mounted sweep, only it’s a bit bigger.

Get your lighting right.

If there is one deciding factor that defines the quality of your images, it’s light.

Lighting can be extremely tedious to set up, but when done correct, it brings beautiful results and significantly simplifies your post-processing.

You own 2 options:

  • Natural Light: Best if you’ve created a chair mounted sweep.
  • Studio Light: Best if you own the budget, or if you create a lightbox.
  • Use the correct aperture for the correct shot.

    A wide aperture love f or f will narrow your depth of field, leaving parts of your product out of focus. A little aperture love f8 or f11 will give you a wider depth of field, keeping your entire product crisp and in focus.

  • Fotor – Free, easy-to-use smartphone app.
  • Pixlr – Free and has a lot of the functionality of Photoshop.
  • Use the correct white balance. When shooting, you should set it to the same Kelvin temperature as your lights.
  • Don’t use a wide angle lens.

    Diy photography lighting ideas

    You will distort your product.

  • Canva – User-friendly free online editor best suited for marketing materials.
  • Snapseed – Powerful, fully-featured mobile app that is also free.

Natural Light.

Source: Pixc

When you’re on a budget, you should use natural light. It’s much easier to manipulate, and, for little in-house product shoots, it can save you lots of time and hassle.

Start by placing your shooting table near a large window, ideally one that allows lots of light into the room.

If the light is too harsh, you can diffuse it by placing a cloth or white paper over the window (see image above).

If the shadows are too harsh, use white plasterboard or cardboard on either side of the object, helping to reflect some light and soften it.

It’s always best to shoot when the day is at its brightest, giving you more light to frolic with.

Source: Pixc

Better to own too much sunlight and minimise it, than not enough.

It’s extremely hard to create grand lighting during the editing process.

But hold in mind never to shoot under direct sunlight. Just love a strong backlight, direct light can create harsh shadows.

Studio Lights.

Source: arqspin

If you own to use artificial lighting, you will need at least two softbox light setups to get the shadows right.

You can typically purchase two clip-on light clamps, with strong bulbs for under $ If your budget is slightly higher, you can get two softbox setups for about $

One of the lights should serve as your key light, and the other as your fill light or backlight, depending on your desired results.

Consider placing some white paper or cloth over them to diffuse some of the light, helping to achieve softer shadows.

Your key light should be placed in front — often slightly to the side — of the product, while your fill or backlight is on the opposite side, back or above.

Manipulate the angles and distance of the lights until you get soft, evenly distributed shadows.

You can also use white plasterboard or cardboard to defuse some of the light and further soften those shadows.

This is what lightboxes are designed to do; they are a diffuser of sorts, distributing the light evenly around the product.

With that in mind, studio lights give you more control over the entire process, especially if you are shooting multiple products over several hours.

Once you own the correct setup, you can get consistent, professional results and recreate them for every your shoots.

Use a tripod.

Tripods bring consistency, stability, and focus.

It is simple to finish up with blurry images when you attempt to get your entire product in focus, while holding your camera in your hand without moving.

If you can’t fit a tripod into your budget, use a pile of books or a stool to hold your camera fixed.

A decent tripod will serve you well for numerous years, and you should be capable to get one for under $ It’s definitely worth picking on up when you own some budget.

If you’re using a camera, set it to a low aperture (AKA a high f/stop), and slow shutter speed.

That way you will get a wide depth of field, keeping your entire product in focus, leaving your products looking crisp.

It’s vital to stabilize your camera when you are shooting with a wide depth of field in order to avoid blurry images.

Pick the correct camera.

Source: Pixc

It is the most essential element to any product photography shoot: a camera.

Prices of DSLR and point and shoot cameras own steadily dropped over recent years.

Recommended DSLR Settings for Product Photography:
  1. Don’t use a wide angle lens. You will distort your product.
  2. Use the correct aperture for the correct shot. A wide aperture love f or f will narrow your depth of field, leaving parts of your product out of focus.

    A little aperture love f8 or f11 will give you a wider depth of field, keeping your entire product crisp and in focus.

  3. Use the correct white balance. When shooting, you should set it to the same Kelvin temperature as your lights.

However, if you own a smartphone, you don’t need to worry about investing in a camera when you’re getting starting.

Smartphone camera technology has come a endless way and sometimes you can take even better pictures than you might using a professional camera.

So as endless as you get your lighting and background correct, your iPhone or Samsung device can do a excellent job.

You might desire to get a smartphone stabilizer or tripod, love Joby, at some point to assist reduce blur and speed up post-processing.

Don’t forget post-processing.

Source: Pixc

Retouching your images after the shoot is vital to achieving a polished look.

Even if you shoot your product with a smartphone, editing can be the difference between mediocre and professional results.

For those starting out, getting the background or the lighting correct takes a bit of trial and error. Thankfully photo editing software can make a multitude of flaws magically disappear.

Retouching covers anything from background removal to color correction, mannequin removal, and shadow addition for a more natural look.

Photo editing is a time-consuming process, especially until you get the hang of things.

Luckily, there’s a world of free image editing tools available to assist with every your photo editing needs.

Examples of Free Image Editing Tools:
  1. Pixlr – Free and has a lot of the functionality of Photoshop.
  2. Canva – User-friendly free online editor best suited for marketing materials.
  3. Fotor – Free, easy-to-use smartphone app.
  4. Snapseed – Powerful, fully-featured mobile app that is also free.

Natural Light.

Source: Pixc

When you’re on a budget, you should use natural light.

It’s much easier to manipulate, and, for little in-house product shoots, it can save you lots of time and hassle.

Start by placing your shooting table near a large window, ideally one that allows lots of light into the room.

If the light is too harsh, you can diffuse it by placing a cloth or white paper over the window (see image above).

If the shadows are too harsh, use white plasterboard or cardboard on either side of the object, helping to reflect some light and soften it. It’s always best to shoot when the day is at its brightest, giving you more light to frolic with.

Source: Pixc

Better to own too much sunlight and minimise it, than not enough.

It’s extremely hard to create grand lighting during the editing process.

But hold in mind never to shoot under direct sunlight.

Just love a strong backlight, direct light can create harsh shadows.

Studio Lights.

Source: arqspin

If you own to use artificial lighting, you will need at least two softbox light setups to get the shadows right.

You can typically purchase two clip-on light clamps, with strong bulbs for under $ If your budget is slightly higher, you can get two softbox setups for about $

One of the lights should serve as your key light, and the other as your fill light or backlight, depending on your desired results.

Consider placing some white paper or cloth over them to diffuse some of the light, helping to achieve softer shadows.

Your key light should be placed in front — often slightly to the side — of the product, while your fill or backlight is on the opposite side, back or above.

Manipulate the angles and distance of the lights until you get soft, evenly distributed shadows.

You can also use white plasterboard or cardboard to defuse some of the light and further soften those shadows.

This is what lightboxes are designed to do; they are a diffuser of sorts, distributing the light evenly around the product.

With that in mind, studio lights give you more control over the entire process, especially if you are shooting multiple products over several hours.

Once you own the correct setup, you can get consistent, professional results and recreate them for every your shoots.

Use a tripod.

Tripods bring consistency, stability, and focus.

It is simple to finish up with blurry images when you attempt to get your entire product in focus, while holding your camera in your hand without moving.

If you can’t fit a tripod into your budget, use a pile of books or a stool to hold your camera fixed.

A decent tripod will serve you well for numerous years, and you should be capable to get one for under $ It’s definitely worth picking on up when you own some budget.

If you’re using a camera, set it to a low aperture (AKA a high f/stop), and slow shutter speed.

That way you will get a wide depth of field, keeping your entire product in focus, leaving your products looking crisp.

It’s vital to stabilize your camera when you are shooting with a wide depth of field in order to avoid blurry images.

Diy photography lighting ideas

Pick the correct camera.

Source: Pixc

It is the most essential element to any product photography shoot: a camera.

Prices of DSLR and point and shoot cameras own steadily dropped over recent years.

Recommended DSLR Settings for Product Photography:
  1. Don’t use a wide angle lens. You will distort your product.
  2. Use the correct aperture for the correct shot. A wide aperture love f or f will narrow your depth of field, leaving parts of your product out of focus. A little aperture love f8 or f11 will give you a wider depth of field, keeping your entire product crisp and in focus.
  3. Use the correct white balance.

    When shooting, you should set it to the same Kelvin temperature as your lights.

However, if you own a smartphone, you don’t need to worry about investing in a camera when you’re getting starting.

Smartphone camera technology has come a endless way and sometimes you can take even better pictures than you might using a professional camera.

So as endless as you get your lighting and background correct, your iPhone or Samsung device can do a excellent job.

You might desire to get a smartphone stabilizer or tripod, love Joby, at some point to assist reduce blur and speed up post-processing.

Don’t forget post-processing.

Source: Pixc

Retouching your images after the shoot is vital to achieving a polished look.

Even if you shoot your product with a smartphone, editing can be the difference between mediocre and professional results.

For those starting out, getting the background or the lighting correct takes a bit of trial and error. Thankfully photo editing software can make a multitude of flaws magically disappear.

Retouching covers anything from background removal to color correction, mannequin removal, and shadow addition for a more natural look.

Photo editing is a time-consuming process, especially until you get the hang of things.

Luckily, there’s a world of free image editing tools available to assist with every your photo editing needs.

Examples of Free Image Editing Tools:
  1. Pixlr – Free and has a lot of the functionality of Photoshop.
  2. Canva – User-friendly free online editor best suited for marketing materials.
  3. Fotor – Free, easy-to-use smartphone app.
  4. Snapseed – Powerful, fully-featured mobile app that is also free.


The 2 Types of Ecommerce Product Photography

There are two main types of images that should be used on your product sheet and across your marketing channels.

  • The first are clean-cut, white background, product-only images. These should include your featured product, and a variety of images showcasing your product from diverse angles.

    Under is an example of Sierra Designs’ product-only shot.

  • The second is in-context or lifestyle photos that show your product being used in its intended environment or alongside complementing ’s the same product in a lifestyle or in-context shot.

Product-Only Images.

Product-only images are meant to show your product in its best light from every relevant angles.

They are generally shot on a white background, helping to create a consistent glance across your product line.

These images describe your product at a glance and are best suited for your product sheet.

Diy photography lighting ideas

Their occupation is to nurture sheet visitors towards making a purchase.

Contrary to what people might assume, you actually need about a dozen images on your product sheet, not just one or two.

Most of them should be product-only shots, with one or two in-context shots mixed in, designed to create further emotional bonds with your product.

Product-only images are generally the most suited for product pages, as they own a significantly higher rate of conversion.

In-Context Images.

Source: Dainty Jewells

Lifestyle shots, ones that tell a tale, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel.

It’s also excellent to add a few in-context snaps to your product sheet, helping to to boost emotional engagement.

The same rules apply to taking lifestyle photos as in product-only shots, apart from the fact that lifestyle photos permit you a lot more creative freedom.

You can use a camera, with or without a tripod, or why not take your products photos outdoors, to a settings that suits your brand’s voice.

For outdoor shoots on a budget, it is best to use natural light.

You can achieve really beautiful results if you shoot early in the morning or in the tardy afternoon, when the light is filtered at a smaller angle.

Whatever choice you make, you should make certain both your hardware and software are top notch. Much love you need the best video editing software when shooting a movie – you need the best camera and setup for photography as well.

Product-Only Images.

Product-only images are meant to show your product in its best light from every relevant angles.

They are generally shot on a white background, helping to create a consistent glance across your product line.

These images describe your product at a glance and are best suited for your product sheet. Their occupation is to nurture sheet visitors towards making a purchase.

Contrary to what people might assume, you actually need about a dozen images on your product sheet, not just one or two.

Most of them should be product-only shots, with one or two in-context shots mixed in, designed to create further emotional bonds with your product.

Product-only images are generally the most suited for product pages, as they own a significantly higher rate of conversion.

In-Context Images.

Source: Dainty Jewells

Lifestyle shots, ones that tell a tale, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel.

It’s also excellent to add a few in-context snaps to your product sheet, helping to to boost emotional engagement.

The same rules apply to taking lifestyle photos as in product-only shots, apart from the fact that lifestyle photos permit you a lot more creative freedom.

You can use a camera, with or without a tripod, or why not take your products photos outdoors, to a settings that suits your brand’s voice.

For outdoor shoots on a budget, it is best to use natural light.

You can achieve really beautiful results if you shoot early in the morning or in the tardy afternoon, when the light is filtered at a smaller angle.

Whatever choice you make, you should make certain both your hardware and software are top notch. Much love you need the best video editing software when shooting a movie – you need the best camera and setup for photography as well.


Why Photography Increases Conversions

90% of information transmitted to our brain is visual.

No matter how sophisticated, website visitors are first engaged by visual elements, not written copy.

Photos are a key part of a consumer’s decision-making process, ultimately determining conversion and retention rates.

The quality of a product photo reflects your brand image, creating the infamous first impression.

The key to making the most of their first impression is to present polished, professional images that evoke maximum engagement.

Quality visuals enhance every buyer touchpoint.

93% of consumers consider images essential in purchasing decisions.

Your images represent your product’s perceived worth and quality. They speak directly to your target audience, making your product sheet and content more relatable.

Take Naturally Curly’s for example.

They offer amazing images of simple, everyday products, often making them cool and appealing.

Take a glance at the product images under.

How tidy and trustworthy do they look?

Source: Naturally Curly

Again, you don’t need a large budget to create polished and professional product photos.

Diy photography lighting ideas

In this guide, we’ll show you how to do it for $

Images are a key element of branding.

Branding should be central to every decision your company makes, including:

  1. Your social media posts
  2. Website updates
  3. All your marketing efforts.

And images are at the helm of your brand. They are the first to grab attention, instill believe, and invite customers to take a further look.

Everything in an image—quality, subject matter, color theme and saturation—should speak in a uniform voice that resonates with your target audience.

Your goal is to form long-term relationships with your customers, and photos are one of the most significant tools to achieve that.

Seriously Silly Socks does a grand occupation at this.

They offer polished but super brand-charged product-only images.

Source: Seriously Silly Socks


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